East Africa Emergency Infographics

August 11th, 2011 by fabienne wydler

Unicef Australia – East Africa Crisis
The East Africa Crisis Infographics created by Unicef Australia

One Day on Earth

July 14th, 2011 by fabienne wydler

- filmed in every nation in one day.

On October 10th, 2010 (10/10/10), thousands of inspired individuals, representing every nation of the world, filmed their perspective and contributed their voice to a collaborative global film project. Many filmed topics of beauty and culture, while others exposed to challenges, both global and personal. Founded in 2008, ONE DAY ON EARTH is an online community, a video time capsule, and a media creation platform. It explores our planet’s identity and challenges in an attempt to answer the question: Who are we?

One Day on Earth – Motion Picture Trailer from One Day On Earth on Vimeo.

Beneficiary Communications

June 30th, 2011 by fabienne wydler

“Getting the message” is an excellent article by Amy Serafin, a freelance journalist based in Paris, published in the Magazine of the International Red Cross and Red Crescent Movement. It looks at the importance of beneficiary communications. Technology offers new tools. But old questions remain: are they getting the message and how well do we listen? Serafin looks into different communications tactics: hi-tech and face-to-face. They not only share a common message, she says, they are a critical part of the effort to improve the delivery of humanitarian aid through communication. “By talking and listening to beneficiaries, the reasoning goes, aid organizations can target aid more effectively while giving the recipients a greater role in their own recovery.” Read more…

Tales of passion

January 21st, 2011 by fabienne wydler

“What is truer than truth?”, asks Isabel Allende, a passionate storyteller. Answer? See for yourself on TED, it’s an entertaining speech with an important message:

“Allende can spin a funny, sensual yarn, but she can also use her narrative skills to remind us that parallel to our placid and comfortable existence is another, invisible universe, one where poverty, misery and torture are all too real.” Patricia Hart, The Nation

Joy is round

June 15th, 2010 by fabienne wydler

„All the people who live and will remain in the shadow of the World Cup deserve to have a light shone on them, not just for their passion for the game, but more so for the fundamental energy and enthusiasm that shines through the way they live. “

Photographer Jessica Hilltout wants to share that passion with the world. Over nine months, she made two trips through six African countries. She took pictures of worn shoes, hand-made balls and tattered t-shirts. She brings to live funny, poignant and poetic stories around Africa’s enthusiasm for playing the game.

“Yes, Africans may be poor, but poverty does not bring misery. A state of mind alone can bring happiness. As my good friend Ganiyu said: “Happy yourself wherever you are. No matter the conditions, make yourself happy. Play the game.” Then in a taxi (…) the driver said: “ When things are a bit tough, we concentrate on the ball and forget”.

Everything a religion should be…

A Tired Ball Speaks from The Amen Project on Vimeo.

Preview Jessica’s Book, or read the journal of her trip.

NGO marketing: challenge, connect, commit

May 19th, 2010 by fabienne wydler

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead. He argues the Internet has ended mass marketing and revived a human social unit from the distant past. Founded on shared ideas and values, tribes give Read the rest of this entry »

Experiments to fight poverty

May 10th, 2010 by fabienne wydler

Alleviating poverty is more guesswork than science, and lack of data on aid’s impact raises questions about how to provide it. But Clark Medal-winner Esther Duflo says it’s possible to know which development efforts help and which hurt — by testing solutions with randomized trials. Read the rest of this entry »

Sell forgotten emergencies?

May 4th, 2010 by fabienne wydler

Today’s emergency is yesterday’s news — well, as soon as another one strikes somewhere else and possibly harder. But aid agencies can do a lot to get emergencies back in the spotlight. All it takes is thinking like a journalist. Read the rest of this entry »

ABC of storytelling

April 14th, 2010 by fabienne wydler

Good stories win attention; winning stories move people to action. As an NGO you want to win hearts to open checkbooks, as Government you battle for hearts and minds. Storytelling is at the core of your business. Read the rest of this entry »

Social Media Marketing

April 14th, 2010 by fabienne wydler

With Social Media you move from monologue to dialogue. Use Facebook, Twitter, Blogs, MySpace… to bridge your story to the world. There is a lot to do, and a few things you should try to avoid: Read the rest of this entry »